Yo ho ho and a bottle of the best summer can offer
The new cocktail on the block
Just a few years ago a G&T was that thing your grandmother sipped on hot afternoons to seemingly keep herself alive. At the time our choices were Gordon’s or Bombay Sapphire. Nowadays you can’t throw a stone in anger without it hitting some new craft gin distillery. All of this is lovely for gin distillers but it has had the unintended consequence of making gin a little … common. Now that gin has become mainstream it is time for us with hipster tendencies to catch the next wave and that wave is rum and tequila.
The first thing that comes to a lot of people’s minds when one mentions rum is a silly man in red posing with his leg up. It is an image that the drink doesn’t exactly reek of sophistication. All of that is set to change however as brands like Don Papa, rum’s version of a single malt, enter the local market. Rum’s popularity has been steadily increasing over in London, Berlin and all those fashionable places overseas in part because one is not limited to some variation of tonic with it.
“Now spirit companies have woken up to the idea that to get people to drink their products you need to give them the means with which to drink it. Most people don’t want to just drink them neat or over ice the same way they once did,” said Tim Warrilow, the co-founder of Fever Tree, a premium mixer company that offers mixers for everything from whisky to tequila and all points in between.
“They [spirits companies] can’t get people to make complex cocktails at home. They’ve tried and tried and it doesn’t work and that is where we come in,” added Warrilow.
Tequila is on a similar path to rum as more and more people realise that it is more than just a lubricant for bad decisions and more premium brands become available. Sipping on a double Fortaleza and citrus tonic water not only leaves you looking much cooler than your garden variety gin drinker but also tastes refreshingly different.
Predicting the future seldom ends accurately but at the current unfolding rate of trends it isn’t inconceivable that rum and or tequila will supplant gin as the new it drink. At which point those of us who like to be ahead of the curve will have to look for something else. Schnapps perhaps?