Banele Khoza easels into the pastels with Trenery Guild
The Woolworths brand picked the young artist for a perfect collaboration
A year of Trenery Guild collaborative efforts between the brand and some of SA’s most talented craftspeople is ending off with a bang.
Next in line to collaborate with them is young artist Banele Khoza.
The unique artwork by the Pretoria-based artist was inspired by the Trenery December pattern and palette, which boasts beautiful pastel colours.
This month a delicate silk scarf will be given as a gift after purchases, but only to qualifying customers.
Through the Trenery Guild, Khoza mentions that this collaboration has allowed him to live out his dream of working with a big brand. “I hope that through this collaboration, people who are aware of my background will realise that dreams do come true and that this will encourage them to continue aspiring towards theirs,” he says.
Khoza was chosen for his recognisable aesthetic and amazing interpretation of colour. Head of design Jane Grimme from Trenery says Khoza is the perfect choice to interpret Trenery’s core value of superior craftsmanship.
“The artwork Banele created for The Trenery Guild is extremely beautiful,” Grimme says.
“He at once understood that we wanted a piece of work that was immediately identifiable as his, but which still ties into the Trenery brand aesthetic. We think that he has accomplished this effortlessly,” she says.
The scarf features mellow levels of peach and pink, and will be revealed at Sandton City this December.
On the day of the big reveal, a lesson in scarf tying will be available to show customers different ways to incorporate a work of art into their everyday look.
Khoza has recently opened up his new art gallery BKhz in Braamfontein. The inspiration behind the space is the idea of home. After some self-reflection, Khoza explored colours that would evoke how he feels in his own space. Some of his biggest influences come from human nature and emotions.
The future looks bright for this young creative as 2018 draws to a close. We can look forward to a travelling show and a book he’s is currently writing.
The Trenery Guild x Banele Khoza partnership will launch in early December.