A nipple of laughter (or was it a titter) ran through the crowd
GCDS keeps well abreast of the future of fashion
The GCDS collection stood out at Milan Fashion Week in more ways than one. Triple-breasted women graced their runway show on September 22 (all three breasts were prosthetic and there was no attempt to make them seem natural).
GCDS was founded in 2015 and, according to creative director Giuliano Calza, the employees are all under the age of 30. He told Women’s Wear Daily he “wanted to talk to people our age about the future and get them thinking about plastics, water shortage and the environment”.
It is not quite clear whether Calza foresees a dystopian future in which women’s bodies will have changed because of the effects of environmental degradation or one in which women can choose to modify their bodies.
The idea was clearly based on the 1990 science fiction film Total Recall, in which Arnold Schwarzenegger’s character meets a three-breasted prostitute.
There is a trend of not only looking at the future of clothing but also at a future in which people can modify their bodies as fashion statements. For example, Gucci’s fall/winter 18 show, when creative director Alessandro Michele took inspiration from Donna Haraway’s A Cyborg Manifesto. This resulted in a model walking down the runway holding a baby dragon, another sporting a third eye on her forehead, while others held replicas of their own severed heads.
Male models wore pregnant bellies during Xander Zhou’s London Fashion Week show in June. Then was there was A Human, launched during New York Fashion Week, which introduced prosthetic accessories that seemed to be embedded in the wearers’ skin.
If the fashion gurus are to be believed, we are moving towards a future in which the human body can be reimagined. And if you can change your body, it means more possibilities to dress that body in different ways in the latest outfits from the runways.