For your own safety, you’ve got to learn when to Lego
Airlines are going to great lengths to make in-flight safety videos entertaining
Last year, on a Virgin America flight from Los Angeles to Las Vegas, I noticed that all the passengers, including myself, were glued to the screen. Yes, they offer online news and a great selection of films and TV – but that was not what we were watching: it was the in-flight safety video.
The airline enlisted director Jon M Chu and choreographers Jamal Sims and Christopher Scott to make a dancing extravaganza to a song written by Todrick Hall and composed by Jean-Yves “Jeeve” Ducornet. Hoofers Mike Song and Madd Chadd made a song and dance of the safety video – literally. From the exit doors to the oxygen masks, no seat belt was left unbuckled.It is a nice touch when airlines pay attention to their safety videos. Since many of us reckon we know the safety drill, giving the video some thought and a creative edge encourages us to watch it – and boosts the image of the airline. Traveller.com has listed their favourite videos, among them by Air France, Qantas and Air New Zealand.Now Turkish Airlines has launched one with a difference – it’s made of animated Lego, by the team that made The Lego Movie, The Lego Batman Movie, The Lego Ninjago® Movie and the highly anticipated sequel The Lego Movie 2 due in cinemas in February 2019.
It was brought to life by a 16-strong production team consisting of two concept artists, three layout artists, seven animators and four lighting technicians. It took them 950 days from beginning to end, using 2,938,840 Lego bricks to animate the action.
Now 30 different versions, both in English and Turkish, cover the safety particulars of the 15 aeroplane models in the Turkish Airlines fleet.Turkish Airlines launched the video in the air and online on August 2 and said there is more to come from the “biggest partnership with the smallest cast ever assembled”. Leading up to the worldwide release of The Lego Movie 2, the airline will roll-out a global TV campaign, specially wrapped aeroplanes, in-flight and in-airport displays, and a second safety video.