Posh logos move from ‘no-go’ to ‘access all areas’

Lifestyle

Posh logos move from ‘no-go’ to ‘access all areas’

Just saying, this is the season for full-on logomania

Nothemba Mkhondo

The logo is back. From Fendi’s collaboration with Fila, to Gucci’s reignited double-G, logomania has reached a whole new level. Luxury brands are reinventing their logos to give luxury clothing serious street cred and the new season “look at what brand I am wearing” allure is perfect for an Instagram-driven world.  Here are four easy ways to tap into this season’s logomania trend.
HEAD-TO-TOE COMMITMENTPledge some serious brand allegiance by wearing full-look logo prints. From printed dresses to pants and shoes, brands are turning their logos into eye-catching and ultra-cool prints and patterns that make it easy for you to make a branded statement.
LOOK-AT-ME HANDBAGSThe new “It” bag steals the show with bold logos emblazoned in a variety of ways. Whether you like them with logos galore, like those in the new Fendi collection, or with a single logo on the clasp, a handbag is a great investment piece that can make a serious statement.  
CHATTY STRAPSPlay with outspoken logos and branding on everything including belts, bags and even on your shoe straps, as seen at Christian Dior. Not only is this a subtle option to add logos to your everyday wear, it’s also probably the most versatile way.
THE CLASSIC LOGO TEEThe logo T-shirt is an easy yet surefire way to splash some logo into your wardrobe. Pair it with anything from your favourite pair of jeans to a pleated or leather skirt and you are good to go.

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