Now Instagram swaggers into YouTube-land with videos
The photo-sharing app will soon let you share hour-long videos designed for your smartphone
Instagram is showing no signs of slowing – last week it said it has over a billion monthly users. Now, in a direct challenge to market-leading YouTube, it’s punting its IGTV app to allow users to upload hour-long videos.
The Instagram photo-sharing app, which is owned by Facebook, will soon allow publication of video uploads designed specifically for smartphone users to view.
In the past Facebook has positioned Instagram against Snapchat, both competing for a similar audience and coming after parent company Snap spurned a takeover approach from Mark Zuckerberg in 2012. But now the media giant is positioning itself to challenge YouTube’s prominence in the media space.
Instagram said the new IGTV app will be a place where “people can watch long-form, vertical video from their favourite Instagram creators and celebs, allowing them to connect around the interests and passions that matter the most to them”.Videos will be shared throughout the Instasphere – a great asset for people who want to create social media that trends and will with any luck make them Instafamous. By contrast, YouTube only recommends popular videos and allows other users to check out its videos in the comments sections.
Instagram said celebrities Selena Gomez and Kim Kardashian West have already started adding videos to their IGTV channels.
Instagram has gone beyond streaming live and has shown us that not all videos have to be an impromptu mess. Users can now upload clean, cut and edited videos to show off their creativity and mastery of the social media space. It also allows users to spend more time with the influential and famous people they follow.
The videos will not be random and will allow you to switch between “For You”, “Following”, “Popular” and “Continue Watching” options.“Teens are now watching far less TV than they did five years ago,” Instagram chief executive Kevin Systrom said at an event to announce the launch in San Francisco. “It’s time for video to move forward and evolve.”
But some reviewers have their doubts, and feel that Instagram will air longer ads to compensate for longer videos. If this happens it’s guaranteed that users will be nothing but irritated.
The release of this new feature comes amid a wider trend among the Internet giants to broaden their reach, with YouTube earlier this week having announced plans to launch a music streaming service.
With additional reporting by the Daily Telegraph