The two it took to take Tommy from iconoclast to style icon
A new pair of star models transform the Hilfiger brand
Hailey Baldwin, daughter of actor Stephen (youngest of the Baldwin brothers), and model and activist Winnie Harlow are the new global brand ambassadors for Tommy Hilfiger’s Icons capsule collection for women.
Harlow has the skin condition vitiligo and was bullied by other children – called a “cow, zebra, and all manner of other disparaging slurs” throughout her childhood. Tyra Banks, host of America’s Next Top Model “discovered” Harlow on Instagram and invited her to compete.Baldwin trained for 12 years as a ballerina before starting her modeling career at the age of 16. Through her incredible reach on social media, with over 11 million followers on Instagram alone, she offers fans unique, behind-the-scenes glimpses into her life on and off the runway. She has appeared on the covers of Vogue, Marie Claire, Wonderland, Elle, Harper’s Bazaar, L’Officiel and Love.Nominated “Model of the Year” at the 2017 Fashion Awards, Harlow celebrates her individuality with a positive body image, using her social media channels to connect her with millions of followers. She is a prominent public speaker. Her TED Talk about perception of beauty gained over a million views on YouTube. She has appeared on the covers of Elle, Glamour, Marie Claire, L’Officiel and Wonderland, as well as in Beyoncé’s Lemonade music video.
“I’ve always believed in the power of embracing who you are and breaking conventions,” said Harlow.The Tommy Hilfiger brand will also partner with Formula 1 racing driver Lewis Hamilton on a TommyXLewis collaborative collection. It recently collaborated with supermodel Gigi Hadid on four TommyXGigi capsule collections.Tommy Hilfiger has partnered with musician/producer duo The Chainsmokers and tennis champion Rafael Nadal to broaden the brand’s reach and connect with the next generation of consumers.