The good, the bad and the book trailer


The good, the bad and the book trailer

Should we really be watching book previews online?

Jennifer Platt

If it’s not on YouTube it hasn’t happened. Or so it goes. However, books are different and it’s perfectly normal to think that books have a different audience – readers who are not only focused on visuals.
Quite a few critics say that books should not be cheapened by having visuals sell them. Jonathan Franzen has a book trailer of why book trailers are a waste of time:But some books are ripe for the trailer – mostly young adult books or thrillers or soon-to-be bestsellers.
Some trailers are terrible (sceptics would say most of them are terrible) but other promotional clips have thought behind them as well as quite a bit of money, and sometimes they turn out to be effective and high-quality productions. They are no longer just words across the screen, with a fellow author’s endorsement as the main image.
Some book trailers are so good that they could possibly be better than the movie. The children’s novel Wonder by RJ Palacio (which sold more than five million copies) has already been made into a film starring Julia Roberts, but the original book trailer is just as powerful:Miss Peregrine’s Home for Peculiar Children book trailer has the particular eeriness (including strange images of children that inspired the author Ransom Riggs to write the novel). This is missing from the movie:A few new books are exquisite works of art. The Poppy War trailer is animated by the author of the book, RF Kuang. This is her debut novel about the history of her family:Graphic novel Run Wild, written by KI Zachopoulos and illustrated by Vincenzo Balzano, is short with beautiful images. It’s dystopian fiction about human beings turned into feral animals with only two siblings who remain unaffected.
This Is It by Dario Peoples-Riley, published by HarperKids, is a heartwarming video about a girl who is nervous about her ballet audition because her shoes are falling apart:One new thriller book trailer to have a look at is Louise Candlish’s Our House:And toting itself as the Thriller of the Year is The President is Missing by James Patterson and Bill Clinton (yes, No42):A Woman in the Woods is the new novel in John Connolly’s Charlie Parker series. It doesn’t have a trailer but his The Whisperers has and it’s pretty solid and gives a good sense of the creepiness in Connolly’s books:An oldie but a goodie is Fifty Shades of Chicken by FL Fowler. The book is a spoof cookbook of Fifty Shades of Grey. Do not watch it before you eat chicken though:

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