Turned off by TV dinners? Tune in to something fresh


Turned off by TV dinners? Tune in to something fresh

Catering company By Word of Mouth has launched a new convenient food offering

Roberta Thatcher

If frozen meals conjure up images of pea-filled TV dinners in  foil trays, think again. Catering company By Word of Mouth has launched a new convenience meal concept which takes the idea of frozen meals, turns it upside down and shakes all the negative connotations right out.With beautifully presented meals to choose from, the Frozen For You menu is an ode to comfort food, featuring dishes such as butter chicken curry, traditional fish pie, no less than four variations of mac ’n’ cheese and a Moroccan lamb tagine. Add to this sauces, sides and desserts, and you have an array of meals that can be stored in your freezer and whipped out for weeknight dinners, taken on holidays, used to entertain unexpected guests or celebrate a special occasion.“We want to take the stress out of cooking, saving our clients’ time as well as the costly exercise of buying all the ingredients and cooking meals from scratch,” says Karen Short, owner of By Word of Mouth.
“Frozen For You will allow our clients to navigate their busy day-to-day lives, ensuring they have quality meals using the best local produce and ingredients, readily available to them when they need it most.”A feature of Frozen For You is what Short dubs “nature’s pause button”. The meals are “frozen fresh” immediately after they have been assembled and therefore, unlike refrigerated ready-to-heat meals, don’t require added preservatives.
“Nature’s pause button ensures that the nutrient value and quality of our meals remain at their peak from the day of freezing,” says Karen.Let’s be honest, while we all cherish the romantic notion of cooking as a family every evening, the reality is we often just don’t have the time. So if we’re going to be cutting corners, let’s at least ensure the meals we’re eating are healthy, tasty and good looking, too.
“With the explosion of food photography on social media, particularly Instagram, food is one of today’s hottest social currencies and I am so happy to be part of this journey,” says Short.Frozen for You is available at Shop 54 Dainfern Square, Fourways, Johannesburg, and via delivery (to certain areas in the city) from www.frozenforyou.co.za. There are plans to expand the brand to Pretoria, Cape Town and Durban in the near future.

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