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Before you buy online, ask the customers who came before you

Ideas

Before you buy online, ask the customers who came before you

Don’t forget to read those reviews on HelloPeter before you put faith in a business

Consumer journalist

Back in the pre-digital world, people who got horribly caught by rogue companies would invariably tell me: “But they had such a big, professional looking advert in the Yellow Pages!”

Now the victims tell me: “But their website is so impressive and professional!” Here’s the thing: anyone can pretend to be anything on the internet. And when you’re buying something online and paying for it upfront, you’re doing so on blind faith if it’s not a company with a long, reputable track record.

For too many people, that faith is totally misplaced and abused...

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