A superstar does not necessarily a best-selling author make

Ideas

A superstar does not necessarily a best-selling author make

Just ask Billie Eilish and Piers Morgan, who have millions of social media fans but don’t seem to interest readers

Sunday Times Book Editor

Sometimes it’s easy to predict which book will be a best-seller, but as the New York Times wrote recently, a potential writer with a major social media following is not necessarily that author. 

Publishers are becoming increasingly sceptical of concluding book deals with people based on their social media assets. It seems it’s one area where influencers can’t turn their digital cache into sales.

The New York Times lays it out. A book written by singer Billie Eilish would be a sure bet, considering she has 97.2-million followers on Instagram and 6-million on Twitter. However, her self-titled “memoir” has only sold 64,000 copies since its release earlier this year in the US, which, to be fair, is an incredible amount, but nothing compared with the numbers projected...

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