Will sugar replacement producers’ race to win custom turn sour?

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Will sugar replacement producers’ race to win custom turn sour?

A number of sugar supplements are being tested, but they are pricey and we should rather ‘de-sweeten our lives’

Larissa Zimberoff

We’ve entered a new era in our love-hate relationship with sugar. After decades of trying to make substitutes work for consumers, the sugar-alternative industry is fielding contenders with a better chance at unseating that ubiquitous substance.

The timing seems to be right. According to a recent survey by market research firm Euromonitor, 37% of consumers globally are looking for products with no sugar, no added sugar or low sugar. Overconsumption of sugar has long been connected to disease — it’s cited as a contributing factor to obesity, which has tripled globally since the 1970s, and cardiovascular disease, which is the world’s leading cause of death. Obesity is also a factor in type 2 diabetes, which afflicts hundreds of millions of people worldwide.

In a 2021 nutrition survey on reasons to avoid sugar, more than 57% of respondents said doing so “makes them feel healthier”. An equally high percentage reported “it’s better for me to avoid these ingredients”. The coronavirus pandemic has helped accelerate this trend, as about 79% of global consumers said they’re planning to eat and drink more healthily over the next year, according to a report by consumer research firm FMCG Gurus. Of those consumers, 56% plan to reduce sugar intake. ..

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