Readers are old news: follower metrics influence media start-up

Ideas

Readers are old news: follower metrics influence media start-up

This new publication picks its journalists from a crop of social media influencers

Lucas Shaw

Julia Ioffe was finishing a book earlier this year when she decided it was time to get a full-time job. As a veteran of The New Yorker, The Atlantic and New Republic, she had plenty of offers. But after more than two decades of working for other people, Ioffe decided to make a bet on herself. 

She is one of the first writers at Puck News, a new media company that aims to cover the four centres of power in the US: Silicon Valley, Hollywood, Washington and Wall Street. Founded by veterans of New York media, Puck News is led by CEO Joe Purzycki and editor-in-chief Jon Kelly. But Kelly and Purzycki stress the company isn’t about a charismatic founder such as Vice’s Shane Smith, but its star talent.

Kelly has recruited a handful of influential writers to write newsletters and serve as founding partners in his new venture. Matt Belloni dishes on clashing egos in Hollywood. Teddy Schleifer explores the soft power of Silicon Valley billionaires. Ioffe examines the depressing state of contemporary politics. William Cohan writes about finance. Puck’s contributors include Baratunde Thurston, Peter Hamby, Dylan Byers and Tina Nguyen, and the company plans to add a few more names before the end of the year...

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