At the end of the day, Sisulu’s desperation was the true ...

Ideas

At the end of the day, Sisulu’s desperation was the true influencer

Someone thought it would be a good idea to get some young people on Twitter to hype up the minister’s budget speech

Columnist

If you were feeling particularly unkind, you could argue politicians and online influencers are a match made in heaven: both pretend to be something they’re not, impress the easily impressed and get paid for it.

Certainly, there seemed to be a meeting of minds this week when someone on Lindiwe Sisulu’s team thought it would be a good idea to get some minor influencers to hype up the human settlement minister’s budget speech.

The results were too dull for me to recount here, but not everyone was bored stiff. The now former DA MP and Twitter doyenne Phumzile van Damme (who announced her resignation on Thursday evening) took to her favourite social media platform to point out that influencer marketing was neither illegal nor unethical, but “paints the Influencers in a very negative light of them willing to wade into political matters without facts or context”...

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