It could be the Baader-Meinhof phenomenon or something in the zeitgeist because Salt Lake City and its predominant religion, Mormonism (Latter Day Saints — LDS), seems to be everywhere. 

[Quick sidebar: Wiki describes the Baader-Meinhof phenomenon as “a cognitive bias in which, after noticing something for the first time, there is a tendency to notice it more often, leading someone to believe that it has a high frequency (a form of selection bias). It occurs when increased awareness of something creates the illusion that it is appearing more often. Put plainly, the frequency illusion is when a concept or thing you just found out about suddenly seems to crop up everywhere.” For example, when I thought, for a brief second mind you, that I wanted a pair of Ugg boots last year and suddenly saw everyone wearing them (Covid fashion ftw) and, even more mysteriously, ads for the boots kept popping up in my feeds.]

I consume a bucketload of popular media and maybe it’s due to that, but I also think it’s something in the air, much like documentaries and memoirs of people in cults were a phenomenon in 2018/2019. ..