BookTok ticks a lot of boxes and has people reading (and crying) ...

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BookTok ticks a lot of boxes and has people reading (and crying) again

The BookTok platform has unwittingly helped increase good, old-fashioned book sales

Sunday Times Book Editor

I wouldn’t sign up. Not even when the video of the woman Tessa Brown who superglued her hair to her head went viral on TikTok earlier this year. She is now infamously and horribly named “Gorilla Glue Girl” — she used the brand Gorilla spray glue. She has since been able to get rid of the substance, after months of trying many painful procedures.

I did not sign up to check out the whipped coffee craze of last year. Apparently it’s otherwise known as phenti hui in Urdu or Hindi where it originated in India, before going viral. It’s a simple recipe consisting of instant coffee, sugar and milk, and gained notoriety from TikTok tutorials which required one to whip the drink 400 plus times to get to a whipped cream consistency. I mean! Only during lockdown, really.

Not even when Nathan Apodaca aka @420doggface208 trended recently for skateboarding while lip syncing (badly) along to Fleetwood Mac’s Dreams, swigging from a bottle of juice. I confess, I did watch the video on YouTube and found it weirdly entrancing. But TikTok still was not for me. I have enough dead social media accounts which I don’t remember usernames and passwords for...

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