BOOK EXTRACT | How Eran Eyal’s house of cards came tumbling down

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BOOK EXTRACT | How Eran Eyal’s house of cards came tumbling down

Stephen Timm’s new book focuses on the SA man behind start-up Shopin, who was exposed as an audacious fraudster

Stephen Timm

Cape Town-based journalist, researcher and writer Stephen Timm has written for a number of publications on the small-business sector. He is the winner of the Africa SMME Award for Journalist of the Year (2005) and between 2017 and 2020 served as editor of Ventureburn, a South African publication that covers Africa’s tech start­-up sector.

The following is an extract from his book, At Any Cost.

Eran Eyal could be forgiven for feeling a little anxious as he stood in his lounge on the 38th floor of One North Fourth (1N4). The shiny new building situated on the East River in New York towers over all else in Williamsburg, Brooklyn. It was early evening as he watched the sun dip below the high rises in the distance. From up here, as you look out from the glass-covered walls of his corner apartment, the whole Manhattan skyline opens up before you. Amid the twinkling city lights one can easily make out the Empire State Building on the skyline and 1 World Trade Center, the site of the September 11 attacks...

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