Clicks hair fiasco exposed a void, and the EFF happily blundered ...

Ideas

Clicks hair fiasco exposed a void, and the EFF happily blundered into it

That void is where sense and justice should be, but there’s no legitimate, impartial organisation to fill it

Columnist

There are three things that seem true.

The first is that Clicks employs, or has recently fired, an advertising agency staffed by people who are profoundly unequipped, both intellectually and emotionally, to present any idea whatsoever to the public.

Thuli Madonsela, commenting on the now infamous Clicks advertisement that describes a white model’s hair as “normal” and contrasts it with a black model’s “dry and damaged” hair, suggested that it was a classic case of “unconscious bias”. ..

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