Exercise fairness, gyms: meet your customers in the middle

Ideas

Exercise fairness, gyms: meet your customers in the middle

Charging consumers, in full, for services they are not receiving is unfair and unjustified

Consumer journalist

I’d love to know what percentage of gym members seldom, if ever, use the memberships they are legally obliged to keep paying for every month until the contract periods end.

I’ve never been able to get that statistic out of a fitness club, but based on anecdotal evidence, I imagine it’s quite significant.

So even when gyms are open for business, a lot of those who are paying to frequent them hardly ever do, for a variety of reasons. I’m pretty sure their business models are built around that non-attendance...

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