Bite-size mobile TV will be lucky to get a nibble at the market

Ideas

Bite-size mobile TV will be lucky to get a nibble at the market

Launching at the height of a lockdown may prove fatal for Quibi, but the odds were against it anyway

James Titcomb

Hollywood is not home turf for Meg Whitman, a Silicon Valley veteran and former HP boss. Yet she has still got Tinseltown’s attention.

In late 2018, Whitman, who also previously ran eBay, climbed aboard Quibi. The streaming service, which is about to make its debut, is designed specifically for smartphones. It’s is the brainchild of former Disney executive and DreamWorks founder Jeffrey Katzenberg, and Whitman has brought Silicon Valley credibility to a medium that Hollywood ceded to the tech giants.

“You leave the house every morning with a little TV in your pocket,” she told the curious industry crowd as Quibi sought to draw talent. “It’s called your smartphone.”..

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