It’s the international day to promote women – and a few products

Ideas

It’s the international day to promote women – and a few products

Gruesome bandwagon-jumpers are using feminism to line their own coffers

Celia Walden

I am an “amazing” person. I am “wonderful” and “beautiful”; a “unique flame”. I am “phenomenal”, “inspiring” and “a force for change”. I “embody community over competition”. And I am “loved, today and every day”. And if proof of that universal love were still needed, I’m being sent a free menstrual cup.

You’ll forgive the big head. It has ballooned to cartoon size as a consequence of International Women’s Day on Sunday, and all the companies and individuals cynically capitalising on an all-important date put in place to advocate for equality and stamp out the obstacles still standing in women’s way.

And it will no doubt continue to balloon further for the remainder of what has now been rebranded “International Women’s Month”, with every social media post and e-mail newsletter cementing my sense of self-worth – and a renewed gush of praise and celebration expected on Mother’s Day...

This article is reserved for Times Select subscribers.
A subscription gives you full digital access to all Times Select content.

Times Select

Already subscribed? Simply sign in below.

Questions or problems?
Email helpdesk@timeslive.co.za or call 0860 52 52 00.