You can sniff at Gwynnie’s vagina-scented woo woo, but she’s ...


You can sniff at Gwynnie’s vagina-scented woo woo, but she’s raking it in

Canny Paltrow is cashing in on horrified reactions to her vag-obsessed wellness brand

Hannah Betts

Last week may go down in history as the one in which Donald Trump was impeached. Or it may be remembered as the week in which actress and hawker of new-age wares Gwyneth Paltrow released a candle entitled “This Smells Like My Vagina”.

In the first rough draft of history stakes, they currently appear neck and neck, Paltrow’s burning bush possibly having the edge.

GP, as she likes to be referred to by her acolytes, also announced Goop at Sea (what next? Goop on Ice?), a cruising version of her sellout wellness weekends, promising not only an audience with Paltrow herself, but “cutting-edge doctors, practitioners and thought leaders”, plus sundry “goopy perks”, as part of life on the ocean wave. And next Friday, her new Netflix series, The Goop Lab, premieres, billed as “a curiosity-driven exploration of boundary-pushing wellness topics”...

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