Green with envy: the 3 reasons why Tesla overtook the giants
What we can learn from the unlikely success of this newcomer in an industry that seemed unassailable
It might be next week. Or next month. We might even have to wait until the end of the year. But one day soon Tesla is going to be the biggest auto company in the world, at least as measured by market value.
With its shares soaring, it is now by far the biggest in the US, and it is very close to overtaking the giants of Germany as well. Even the Japanese will be overtaken before too long.
That is a remarkable achievement by any standards. The automobile industry is one of the biggest and toughest in the world and one of the most crowded. But it is also one with wider lessons for every business. Such as? No one is safe, whether they are in technology or not; the environment is driving disruption of whole industries; and you should buy the competition before it is too late...