Thou shalt not mislead customers. Even a bit



Thou shalt not mislead customers. Even a bit

FREE TO READ | The onus is on the company to make sure that the product is what it says on the box

Consumer journalist

That should be the first rule of marketing.

And how about this for a radical idea – the label, advert or notice should be run past 10 employees – men and women of different ages, races, and socioeconomic levels – to check for possible lack of clarity or transparency before giving it the go-ahead.

Such no-cost bit of market research would also flag various forms of inappropriateness...

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