Hey, Facebook: booting anti-vaxxers trumps your bottom line

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Hey, Facebook: booting anti-vaxxers trumps your bottom line

Pockets lined by quacks are clearly more important than shielding babies from lunatic misinformation

Isabel Mohan

In common with many moms of young children, my Facebook feed looks like a badly edited parenting magazine. Ads for bundles of bobbly hand-me-downs vie for space alongside cute baby photos from proud new parents. Then there are dozens of posts from anxious first-time mothers crowdsourcing advice on breastfeeding, weaning – and vaccines.

With the last item comes trouble.

In March 2019, Facebook vowed to crack down on anti-vax propaganda from pages promoting innocent-sounding “natural parenting” styles but spewing frightening, groundless videos. These orchestrated campaigns pounced on those posts from vulnerable parents, feeding them scaremongering nonsense about what vaccines could do to their babies...

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