Stretching all but your money is fit for big business
Fitness technology promises to be the next big boom for startups
My trainer, Lawrence, is taking me through a new routine, dipping low into a squat jump and up again. “Keep those reps up!”
This is not a normal living room workout or an outdated fitness DVD.
A heartbeat tracker, strapped to my chest, pips along to my progress. My calorie burn appears on-screen, and reps count up as a notification on the TV screams: “New personal best!” My smartphone tabulates the data and ranks my performance...