No, SABC, don’t blame SuperSport for World Cup blackout. It’s ...

Ideas

No, SABC, don’t blame SuperSport for World Cup blackout. It’s your fault

Bringing the showcase to a wider audience is necessary, but the broadcaster, as a business, is just too rotten

Journalist

As sure as the All Blacks scoring a try just before halftime, the South African Broadcasting Corporation (SABC) waited until literally hours before Rugby World Cup 2019 kicked off to announce it wouldn’t be broadcasting any games.

The timing of the SABC’s statement on Monday is important because it was done to create maximum negativity towards pay channel SuperSport.

The implication in the statement was that “we the SABC have done everything we can but the subscription service is holding a gun to our heads”...

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