To the Ndlovu choir riding the wave of US naivety: finish them, kids!
They’re milking every cliché about Africa and their American audience is lapping it up
You have got to hand it to our new national treasure, the Ndlovu Youth Choir. They have America’s Got Talent judges – and the American audience – eating out of the palm of their hands. The same hands that are stretched out in poverty, if their introductory video flighted on the world’s biggest talent show is anything to go by.
These guys and gals are very successfully selling the “authentic African experience” to an American audience happily lapping it up. There they are, flaunting their colourful African beads and throwing around phrases such as “poverty”, “dreams” and “the sky’s the limit” with huge energy and hopeful smiles.
I can’t help but admire how they have tapped into the Americans’ Messiah complex. I’m sure the audience – who have given them a standing ovation at each performance, yet they still needed a save from the judges to secure a place in the finals – couldn’t help but think: “Ag shame.” Another African charity case for us to support and feel good about it...