The best companies strike while the fever is hot

Business

The best companies strike while the fever is hot

Never let a good crisis go to waste, so the saying goes

Matthew Lynn

Sales are slumping. Supply chains are creaking. Offices are closing down, transport networks are seizing up, and businesses are starting to fail.

The rapid spread of the coronavirus will pose the greatest challenge that many companies will ever face, and managers will have to deal with a more extreme set of circumstances than they probably ever thought possible.

For most, it will be enough to get through to the other side – whenever that is – with their staff, systems and customers still in place. There are times when simply surviving is a kind of victory, and this is one of those moments. And yet, that said, the very best companies will learn from crisis and eventually emerge in better shape...

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