MultiChoice squeezes its rates in a bid to fend off streaming
Pay-TV operator is heavily subsidising its monthly packages as it tries to hold onto subscribers
This week pay-TV operator MultiChoice (https://www.sharenet.co.za/v3/quickshare.php?scode=MCG) announced what it calls “minimal price adjustments for 2020” for its popular DStv service.
Across its various packages, the company has raised prices by less than R20 a month – or what works out to be less than half the inflation rate. The Premium package has gone from R809 a month in 2019 to R819, a 1.24% change. DStv Access, which was R105 last year, will be R110. DStv Easy View remains the same at R29 a month.
The company hopes this move will keep customers on its platform, attracting new eyeballs at the same time. Subscribers have been complaining about the high DStv prices, with some even ditching the platform for internet streaming services such as Netflix. ..