Investment: Mr Price is right for when times are tight
As higher income groups feel the pressure for austerity, so the choice becomes to buy less or buy cheaper
SA is bracing itself for yet another year of consumer strain. Inflation has remained at historically low levels but incomes have also deteriorated in line with low wage-growth.
The largest decline in consumers’ disposable incomes has been among those with the most spending power. As the higher income groups feel the pressure for austerity, so the choice becomes to buy less or buy cheaper.
Mr Price could benefit from these shifts. The share price (https://www.sharenet.co.za/v3/quickshare.php?scode=MRP) since the beginning of 2019 has taken a breather from more than R200 to about R170 this week...