Yes it’s basically a bakkie, but is it hipper than a Hilux?

Business

Yes it’s basically a bakkie, but is it hipper than a Hilux?

The Cybertruck promises all sorts of cool features – yet it may be too outré to make a dent in the pickup market

FT.com

Just as Blade Runner’s dystopian future catches up with real life, Elon Musk has produced a Tesla truck that makes the sci-fi film look like prophecy.

The Cybertruck, a pointed wodge of stainless steel, is Tesla’s attempt to gain a foothold in a high margin market. Pickup truck sales are rising in the US, even among households with nothing to tow and no plans to drive off-road. Multiple electric versions are about to be released. It makes sense for Tesla to pick a design that stands out – even if it has to weather jokes about video games, DeLoreans and triangles to do so.

In the first half of 2019, US pickup sales rose 2% to 1.2 million. The full year is expected to be the best in more than a decade. It is also the most profitable sector for carmakers due to the huge array of extras that can be added on. The median price for non-business pickup trucks has increased from around $35,000 (about R517,650)  to more than $45,000, according to research by JD Power and Associates...

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