Watch out! Is Vitality’s Apple collaboration a Big Brother move?

Business

Watch out! Is Vitality’s Apple collaboration a Big Brother move?

Their joint study comes amid rising concerns about inadequate data privacy around health tech

Desné Masie

Discovery’s latest efforts to take its healthy living global come at a time when technology and insurance companies are coming under increasing scrutiny for their storage and use of intimate personal data.

The SA company, founded by Adrian Gore in 1992 as a small health insurer, has transformed into a global leader in incentive-based (health-behavioural) insurance.

Earlier in November the company launched what it said was a groundbreaking study of the links between physical activity and the potential to boost not just individuals’ wellness but economies...

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