Pineapple reaps fruits of fintech support framework

Business

Pineapple reaps fruits of fintech support framework

Award-winning homegrown company proves yet again the importance of institutional incubators

Warren Thompson

It seems only natural that SA’s world-class financial services industry – which extends from banking to asset management – would be capable of incubating world-class fintech start-ups.

But the recent announcement by homegrown fintech Pineapple – a company disrupting consumer insurance – that it had beaten competition from 300 other companies from around the world to a top prize at Yale University – once again reiterated the point that SA is not short on quality when it comes to developing revolutionary new business models in the fintech space.

Pineapple’s development has been greatly aided by the institutional support it has received from the likes of the local arm of global reinsurance giant Hannover Re and from overseas “accelerators” like the Hartford Insurtech Hub in Connecticut where one of Pineapple’s founders was based for three months...

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