Times may be tough but you still have to brush your teeth

Business

Times may be tough but you still have to brush your teeth

Clicks shows resilience regardless of the economy thanks to keeping customers coming back for more

Lynley Donnelly and Karl Gernetzky

Clicks boss Vikesh Ramsunder is confident the company will grow market share for its medicine, hygiene and beauty products that are resilient to a stagnant economy and weak consumer demand.

The defensive nature of its product range helped the company report a 17% increase in full year earnings, standing out among peers in retail that have battled to perform. A wide store and pharmacy footprint, strong management, and a rewards programme helped keep customers loyal, said Ramsunder. 

“I fully understand the market dynamics, but you still have to remain optimistic,” Ramsunder said.  “SA still has a population of 60 million people that have to brush their teeth in the morning, wash their hair, if they are ill go to a pharmacy, and take care of their children.”..

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