BULL’S EYE: Small business is just an advert for SA Inc
FREE TO READ | Brewers, potters, millers, masons, thatchers and smiths are not going to be our salvation
Who will be the next Bremont, Emilia Wickstead or Miller Harris?
Naturally we don’t give two hoots down here in SA, but the question formed the gist of a major marketing campaign by Walpole, a company that “develops emerging talent” in UK luxury goods. The not-for-profit organisation functions as a mentor and lobby group for homegrown industry, but also as the first stop for angel investors looking to ride the cock horse (or unicorn) of the next big British brand.
It is a cute campaign. Every year Walpole invites young entrepreneurs to take part in its Brands of Tomorrow programme, teasing that somebody has to become the next Wedgwood, Bentley or Burberry – why not you?..