The big dosh is in the nosh as Uber sates its hunger for growth
From taxis to food, the firm could soon be the order-anything app, but there’s something missing - profits
Uber employees who do not work on taxis say that their part of the company is “Uber everything”. It sounds grandiose, and grammatically questionable, but it is a good clue to the tech firm’s strategic direction.
From its beginnings as a posh taxi service for San Francisco techies, the company’s plan is now world domination. After taking you home, it wants to get you your groceries, your takeaway dinner and your train tickets for the next day. One day, it hopes to bring you a helicopter and a self-driving car.
Its most recent announcement is that it is rolling out a new version of its app which will give equal prominence to its food-delivery business, Uber Eats, and the taxi service, Ride...