Joffe and co’s Long4Life has more than a healthy chance

Business

Joffe and co’s Long4Life has more than a healthy chance

Company focuses on ‘lifestyle-centric’ beverages, personal care and wellness, and sport and recreation

Sekgabo Molelekoa

Long4Life’s share price (https://www.sharenet.co.za/v3/quickshare.php?scode=L4L) has fallen more than 11% since the beginning of 2019. The investment company, which listed in 2017, concentrates on “lifestyle-centric” beverages, personal care and wellness, and sport and recreation.

With cash at 30% of market cap and an ungeared balance sheet, the company has plenty of capacity for acquisitions. These could well fall under the categories of healthy fast food, virtual reality, and pet food.

The consumer environment is challenging but Long4Life’s focus on defensive industries and turnaround ventures should help it slowly grow to the R10bn market cap it aims to reach. ..

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