Imagine a world in which you arrive at a big rugby or soccer match and are able to insure your phone for the duration of the game.

Vodacom (https://www.sharenet.co.za/v3/quickshare.php?scode=VOD)’s chief officer for financial services, Mariam Cassim, says the mobile operator is in the early stages of rolling out such a service in partnership with the Blue Bulls Rugby Union, which it sponsors.

Using Vodacom’s cellphone towers at the rugby team’s base at Loftus Versfeld, subscribers who attend a match can receive a message prompting them to insure their device for the duration of the game...