An oldie, but no longer a goodie: the rot sets in at Apple
Like a good classic, it hasn't lost its evergreen sheen, but its iPhone is a singularly bad investment for consumers
Apple is not the first ageing rock star to prove that incredible wealth is not necessarily good for creativity. Much like its collaborator Bono, the company is now at the stage where most of its energies are devoted to milking the hits and getting into rows about tax.
The new iPhone is the equivalent of a classic album, a special edition remastered in surround sound with a collectable poster. It is probably as good as it ever was, but you have heard it all before and don’t really need all the adornments.
That would normally be okay. Some slice of the Apple user base will need a new phone every year, and a good number will opt for the latest and most expensive device. This time, however, only the real superfans should bother...