MTN searches for its own voice with mobile money again
The company first launched the platform locally in 2012 before pulling the plug in 2016
MTN is bringing back its mobile money service to SA three years after it shut down the platform because of “lack of commercial viability”.
MTN has been on a strong push in recent years to diversify its business, pursuing new revenue streams in mobile data, enterprise technology and communications services, network roaming partnerships, financial technology (fintech) products such as insurance and digital services such as music.
In July, MTN announced a plan to offer life insurance products in partnership with Sanlam, a R90bn-a-year opportunity, the company said at the time. ..