Apple smiling as pods and watches call time on the iPhone

Business

Apple smiling as pods and watches call time on the iPhone

The tech giant's App Store and wearables have lifted revenues, putting its core product in the shade

Margi Murphy

For the first time in almost a decade iPhone sales have generated less than half of Apple’s revenue. The golden age of the iPhone, it seems, is over – and Apple’s attempts to reinvent itself are beginning to pay off.

The company’s stronger-than-expected results in the just-ended quarter revealed that growth from services helped offset weak iPhone sales.

“You really don’t hear people talk about their phones like they did several years ago,” said Hal Eddins at Capital Investment Counsel. “The key is that when people want to splurge on a phone, they do it with an Apple product.”..

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