SA investors grab the bull by the phone with an app for cattle

Business

SA investors grab the bull by the phone with an app for cattle

The app was launched in 2015 with 26 cows, and now has more than 2,000

Tanisha Heiberg and Sisipho Skweyiya

Cattle have long been considered a measure of wealth across Africa – but it is not just farmers cashing in.

A pioneering app in SA lets investors, eager to benefit from rising global beef demand, buy shares in a cow from their cellphone for as little as R576.

Self-styled “crowd-farming” company Livestock Wealth connects investors with small-scale farmers via its “MyFarmbook” app, where they can buy their own cow and receive interest rates of between 5% and 14% depending on where they put their money...

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