Apple keeps its i on other prizes as phone sales dwindle

Business

Apple keeps its i on other prizes as phone sales dwindle

It's the first time the moneyspinning handset has not accounted for a majority of sales since 2012

James Titcomb

Apple will reach a landmark moment this week as it reveals that its iconic handset now makes up less than half of its turnover for the first time since the death of visionary founder Steve Jobs.

Sales of the device, seen by many as the world’s most successful consumer product, are expected to fall for a third successive quarter, according to Wall Street. It will mean the iPhone accounts for 49% of sales in the three months to the end of June, according to Morgan Stanley.

While the iPhone will continue to be Apple’s biggest source of revenue, it will be the first time it has not accounted for a majority of sales since 2012, when most people did not own a smartphone and the company was reeling from Jobs’s death the previous year...

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