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Yellow to the future: MTN makes bold calls in a changing world


Yellow to the future: MTN makes bold calls in a changing world

E-money, insurance and digital services will shape the company into a very different beast, says Rob Shuter

Mudiwa Gavaza

MTN, Africa’s biggest mobile operator, is positioning itself for a future in which its voice business will no longer be its bread and butter.

The MTN of today and the one in five years could operate quite differently, group CEO Rob Shuter said in an interview with Business Day. “That same agent who is receiving cash and dispensing airtime in future can also dispense e-money, can sell insurance products and provision you for digital services,” he said. 

MTN makes about 59% of its revenue from voice, a number set to decline in future as people use internet services such as Skype, WhatsApp and Facetime to make voice calls. The group estimates that voice revenues will continue to drop by about 2% each year. ..

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