Tobacco companies’ charm offensive goes up in smoke

Business

Tobacco companies’ charm offensive goes up in smoke

Celebrities, yachts and F1 sponsorship are part of cigarette companies’ attempts to woo the public

Jack Torrance

The Monaco Grand Prix is an annual opportunity for the world’s wealthiest to see how their superyachts measure up.

At last week’s event, there was one boat that dwarfed all of the others. The 200 or so guests on the Seabourn Odyssey – including Jose Mourinho, the former Manchester United manager, Sir Martin Sorrell, the advertising tycoon, and Richard Madden of Bodyguard and Game of Thrones fame – didn’t have to put their hands in their pockets for anything.

On Saturday night, after mingling with Formula 1 stars Sebastian Vettel and Charles Leclerc, they were treated to a meal by Massimo Bottura, the three Michelin-star Italian chef, and a performance by Robbie Williams...

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